20% - The Marketing Procurement Podcast cover image

Tuning Up the Client-Agency Relationship w/ David Meikle

20% - The Marketing Procurement Podcast

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Understanding Risk and Value in Client-Agency Dynamics

This chapter explores the intricacies of risk within client-agency relationships, offering a strategic framework for understanding and categorizing risks. It also introduces the monkey house framework and discusses a new book that builds on the Meekle matrix to highlight the evolving partnerships between clients and agencies.

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