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2min chapter
Tuning Up the Client-Agency Relationship w/ David Meikle
20% - The Marketing Procurement Podcast
Understanding Risk and Value in Client-Agency Dynamics
This chapter explores the intricacies of risk within client-agency relationships, offering a strategic framework for understanding and categorizing risks. It also introduces the monkey house framework and discusses a new book that builds on the Meekle matrix to highlight the evolving partnerships between clients and agencies.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode