20% - The Marketing Procurement Podcast cover image

Tuning Up the Client-Agency Relationship w/ David Meikle

20% - The Marketing Procurement Podcast

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Exploring the Meekle Matrix and Its Impact on Client-Agency Dynamics

This chapter delves into the importance of mental models in understanding the challenges faced by agencies and procurement in marketing. The speakers discuss the Meekle Matrix framework and its relevance to client-agency relationships, concluding with insights from the book 'Tuning Up' on enhancing these connections.

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