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4min chapter
Tuning Up the Client-Agency Relationship w/ David Meikle
20% - The Marketing Procurement Podcast
Exploring the Meekle Matrix and Its Impact on Client-Agency Dynamics
This chapter delves into the importance of mental models in understanding the challenges faced by agencies and procurement in marketing. The speakers discuss the Meekle Matrix framework and its relevance to client-agency relationships, concluding with insights from the book 'Tuning Up' on enhancing these connections.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode