a16z Podcast How to Find Product-Market-Sales Fit
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Sep 3, 2022 
Join Jyoti Bansal, founding CEO of AppDynamics, Peter Levine, a16z general partner, and Sateesh Talluri, a partner at a16z, as they dive into achieving product-market-sales fit. They discuss the critical relationship between product development and sales, emphasizing engineers' need to understand user needs. Insights on balancing services with profit margins for customer success and strategies for maximizing product adoption are shared. The conversation also highlights the importance of strategic pricing and leveraging customer insights for effective growth.
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Initial Insight Behind AppDynamics
- Jyoti Bansal, founder of AppDynamics, initially focused on the need for better software troubleshooting tools in 2008.
- He realized the increasing importance of software and the lack of adequate tools to address issues.
Go-to-Market Strategy
- Enterprise founders should consider go-to-market strategy upfront, alongside product development.
- Don't treat go-to-market as an afterthought; integrate it from the beginning.
Product-Market Sales Fit
- Jyoti Bansal introduces the concept of "product-market sales fit," emphasizing the importance of aligning sales strategy with product and market.
- This highlights the interconnectedness of product, market, and sales for success.