Lenny's Podcast: Product | Growth | Career

How to see like a designer: The hidden power of typography and logos | Jessica Hische (Lettering Artist, Author)

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Oct 20, 2024
Explore the hidden power of typography and logos with renowned lettering artist Jessica Hische. She shares insights on why startups often should focus less on logo perfection. Discover the emotional impact different typefaces can have and how to balance creativity with business needs in design. Jessica also delves into her work on children's books, the influence of AI in design, and the need for thoughtful branding strategies in tech. Plus, get a glimpse into her favorite creative pursuits and life lessons!
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ADVICE

Analyzing Fonts for Feeling

  • Analyze fonts and consider the feelings they evoke.
  • This helps develop design intuition and understand typography's impact.
INSIGHT

Logos and Brand's Role

  • Logos and brand assets generate excitement, but the product and team drive a company’s culture.
  • A good logo sets the tone and gives insight into the product or company.
ADVICE

When to Refresh a Logo

  • Consider a logo refresh when expanding your brand's physical presence (e.g., swag, conferences).
  • Custom logos/typography prevent easy copying, especially for successful startups.
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