Creating 'My First Book of Fancy Letters' | 7min snip from Lenny's Podcast: Product | Growth

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How to see like a designer: The hidden power of typography and logos | Jessica Hische (Lettering Artist, Author)

Lenny's Podcast: Product | Growth | Career

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CHAPTER

Creating 'My First Book of Fancy Letters'

This chapter reveals the inspiration behind the children's book 'My First Book of Fancy Letters', which combines creativity and learning through engaging illustrations. The discussion also touches on the challenges of parenting while writing, along with recommendations for influential books that shape their artistic journey.

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Jessica Hische is a lettering artist and New York Times bestselling author based in Oakland, California. She specializes in typographical work for logos, film, books, and other commercial applications. Her clients include Wes Anderson, The United States Postal Service, Target, Hallmark, and Penguin Books, and her work has been featured in design and illustration annuals both in the U.S. and internationally. She’s been named a Print Magazine New Visual Artist (20 under 30), one of Forbes 30 under 30 in Art and Design, an ADC Young Gun, a “Person to Watch” by GD USA, and an Adweek “Creative 100.” In our conversation, we discuss:

• My new logo and brand!

• Jessica’s process for refreshing my logo/brand

• Why most startups shouldn’t worry about their logo/brand

• The psychology behind different typography choices

• Balancing creativity with business needs in logo design

• Jessica’s unique approach to pricing logo work

• How AI is (and isn’t) impacting the design world

• Jessica’s other creative pursuits, including children’s books and art supply stores

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