Designing Trust and Collaboration | 6min snip from Lenny's Podcast: Product | Growth

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How to see like a designer: The hidden power of typography and logos | Jessica Hische (Lettering Artist, Author)

Lenny's Podcast: Product | Growth | Career

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CHAPTER

Designing Trust and Collaboration

This chapter discusses the importance of personal agency and collaboration in design, illustrated through a recent home remodeling project. It emphasizes quick decision-making, the dynamics between designers and architects, and the balance between striving for perfection and progress in the creative process.

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Jessica Hische is a lettering artist and New York Times bestselling author based in Oakland, California. She specializes in typographical work for logos, film, books, and other commercial applications. Her clients include Wes Anderson, The United States Postal Service, Target, Hallmark, and Penguin Books, and her work has been featured in design and illustration annuals both in the U.S. and internationally. She’s been named a Print Magazine New Visual Artist (20 under 30), one of Forbes 30 under 30 in Art and Design, an ADC Young Gun, a “Person to Watch” by GD USA, and an Adweek “Creative 100.” In our conversation, we discuss:

• My new logo and brand!

• Jessica’s process for refreshing my logo/brand

• Why most startups shouldn’t worry about their logo/brand

• The psychology behind different typography choices

• Balancing creativity with business needs in logo design

• Jessica’s unique approach to pricing logo work

• How AI is (and isn’t) impacting the design world

• Jessica’s other creative pursuits, including children’s books and art supply stores

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