Lenny's Podcast: Product | Growth | Career cover image

How to see like a designer: The hidden power of typography and logos | Jessica Hische (Lettering Artist, Author)

Lenny's Podcast: Product | Growth | Career

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The Balancing Act of Brand Power in Business

This chapter discusses the varying importance of branding in the success of companies, weighing its significance against core product quality and user experience. It emphasizes that a company's guiding principles should determine how prominently branding is featured in its identity.

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