Lenny's Podcast: Product | Growth | Career cover image

How to see like a designer: The hidden power of typography and logos | Jessica Hische (Lettering Artist, Author)

Lenny's Podcast: Product | Growth | Career

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The Art of Logo Redesign

This chapter explores the critical process of enhancing a company's logo and branding as it expands. It emphasizes the significance of custom designs, collaboration with clients, and flexibility during the design iteration to achieve a cohesive brand identity. Through personal anecdotes and metaphors, the discussion illustrates the balance between creativity, functionality, and maintaining connection with the existing audience.

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