Nikonomics - The Economics of Small Business

69 - Guerrilla Marketing & Treasure Hunts: How to Use Creative Marketing with Chris Koerner

Oct 11, 2024

Chris Koerner, Nik's business partner and co-creator of innovative projects like Project Skydrop, shares exciting insights. They discuss the thrill of treasure hunts as a new marketing strategy, detailing how participants pay for clues leading to cash prizes. Koerner explains Project Skydrop's mechanics, showcasing its community engagement potential. They also explore a clever AI chatbot to dispute Amazon delays and innovative fundraising methods, like electronics drives, synergizing local businesses and community involvement.

41:51

Episode guests

Chris Koerner

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Project Skydrop exemplifies innovative marketing through treasure hunts, utilizing aerial clues to engage participants and promote local businesses.

The podcast discusses a unique fundraising approach that involves recycling old electronics, turning eco-friendliness into a profitable community effort.

Deep dives

Innovative Treasure Hunts

Project Skydrop is introduced as a unique concept that combines a real-world treasure hunt with modern technology, specifically using aerial photos to guide participants. Initially, the treasure is hidden within a 500-mile diameter circle, which shrinks daily until it pinpoints the exact location. Participants pay an entry fee, which helps build a growing cash bounty along with a gold prize, incentivizing engagement. The excitement of deciphering clues based on progressively clearer aerial photographs creates a competitive yet fun atmosphere, encouraging widespread participation.

Intro

2min

Engaging Treasure Hunts Through Creative Marketing

2min

Treasure Hunts as Marketing Strategy

5min

Engaging Communities Through Creative Marketing and Treasure Hunts

3min

Innovative Fundraising Through Community Collaboration

6min

Treasure Hunts and Perfume Vending Machines: A Marketing Journey

3min

Innovative Pricing and Marketing Strategies

23min

🚨MY NEWSLETTER https://nikolas-newsletter-241a64.beehiiv.com/subscribe 🚨

Join me, Nik (https://x.com/CoFoundersNik), and my business partner, Chris Koerner (http://tkopod.co/p-x), as we talk about Project Skydrop, a real-world treasure hunt with $27,000 worth of gold hidden and up for grabs. We also dive into how businesses can leverage this concept for creative local marketing. In addition, we discuss a clever AI chatbot designed to dispute late deliveries on Amazon and explore a unique fundraising idea that involves collecting and selling used electronics.

Chris's YouTube: http://tkopod.co/p-yt

Questions this Episode Answers:

How can treasure hunts be used for local business marketing?
What is Project Skydrop and how does it work?
How could AI chatbot help dispute late Amazon deliveries?
What are creative ways to raise funds using used electronics?

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Love it or hate it, I'd love your feedback.
Please fill out this brief survey with your opinion or send me an email at Nik@cofounders.com with your thoughts.
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This week we covered:

00:00 Highlights & Introduction
01:13 Introducing Project SkyDrop
01:21 How Project SkyDrop Works
02:05 Discussion on Entry Fees and Rules
04:36 Comparing Similar Treasure Hunts
06:11 Business Ideas and Fundraising
17:09 Perfumatic Update
21:12 Hacky Ideas: Let's Grade Them!
22:15 Amazon Late Deliveries: A Hidden Opportunity
24:12 Automating Consumer Advocacy
30:40 Commercial Real Estate: A Deep Dive
31:47 Pros and Cons of Self Storage Investments
32:07 Sourcing Off-Market Deals
40:02 Getting Started in Real Estate

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