Nikonomics - The Economics of Small Business

69 - Guerrilla Marketing & Treasure Hunts: How to Use Creative Marketing with Chris Koerner

Oct 11, 2024
Chris Koerner, Nik's business partner and co-creator of innovative projects like Project Skydrop, shares exciting insights. They discuss the thrill of treasure hunts as a new marketing strategy, detailing how participants pay for clues leading to cash prizes. Koerner explains Project Skydrop's mechanics, showcasing its community engagement potential. They also explore a clever AI chatbot to dispute Amazon delays and innovative fundraising methods, like electronics drives, synergizing local businesses and community involvement.
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