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5min chapter
69 - Guerrilla Marketing & Treasure Hunts: How to Use Creative Marketing with Chris Koerner
Nikonomics - The Economics of Small Business
Treasure Hunts as Marketing Strategy
This chapter explores the innovative use of treasure hunts as a creative marketing tool by local realtors in Utah, aiming to boost community involvement and visibility. It critiques the authenticity of claims regarding profit-free ventures and highlights the strategic balance between audience engagement and promotional objectives.
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Discover
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