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69 - Guerrilla Marketing & Treasure Hunts: How to Use Creative Marketing with Chris Koerner

Nikonomics - The Economics of Small Business

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Treasure Hunts and Perfume Vending Machines: A Marketing Journey

This chapter explores the success of treasure hunts as a marketing tactic, particularly appealing to men. It also provides insights into a perfume vending machine initiative, showcasing recent sales growth and ongoing efforts for exclusivity in North America.

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