23min chapter

Nikonomics - The Economics of Small Business cover image

69 - Guerrilla Marketing & Treasure Hunts: How to Use Creative Marketing with Chris Koerner

Nikonomics - The Economics of Small Business

CHAPTER

Innovative Pricing and Marketing Strategies

This chapter explores unique pricing strategies and creative marketing ideas through the lens of a perfume vending machine project. The speakers share their experiences with customer service automation and discuss how friction can be leveraged in business processes for profitability. They also touch on the significance of local market knowledge in real estate investments and how these insights can uncover lucrative opportunities.

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