Mobile Dev Memo Podcast

MDM Podcast Episode 24 - Advertising strategy in a recession (with Maor Sadra)

Jun 20, 2022

43:34

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Highlights

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Episode notes

Is There a Difference Between Good and Bad?

01:42

Is Your Ad Spend Not Profitable?

02:47

I'm Not an Expert in Macroeconomics, but I'm an Expert in Consumer Behaviour

03:15

Introduction

2min

Is This a Covet Overhang?

2min

The Revenue Effect of Facebook From 80 T

3min

How to Cut Adspend to Day, Right?

2min

What Is Cannibalization?

3min

Adsense - What's Your Mars?

4min

Is Your Ad Spend Not Profitable?

3min

Is My Average Revenue Per Customer Changing?

4min

How Many People Are Missing Out on the 300 Withn Their Model Accuracy?

2min

10.

Branding

2min

11.

I'm Not an Expert in Macroeconomics, but I'm an Expert in Consumer Behaviour

3min

12.

Is There a Difference Between Good and Bad?

2min

13.

Is There a Recession in Mobile Advertising?

2min

14.

Are You Making the Right Decisions?

2min

15.

When Did Facebook Eo Launch?

3min

16.

Brand Advertising Is Always the First Will, Right?

2min

17.

Mower, I'm Going to Put the Pins to Search.

2min

In this episode of the MDM podcast, I speak with Maor Sadra, the CEO of INCRMNTAL and a returning guest to the show, about how advertisers should respond to the slowdown in growth across mobile that is being experienced as a result of the combined effects of:

Apple's ATT privacy policy, which has deteriorated the efficiency of mobile advertising;
a COVID overhang, which is producing altered consumer behaviors relative to what advertisers had grown accustomed over the past two years;
a potential economic slowdown.