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If you are in a non saturated market, and your brand is like, not a generic keyword, brand keywords will generating cremental results. So i'm saying to cut based on what you think is going to lead to some terrible outcome. Of course, the the risk when it comes to, if you now optimize tores only short term, you 're going to miss potential growth. But i think right now, again, if we are in a recession, and again, if you look at some of the basicy telling sos a stretcher runway, you're going to have to sacrifice long term growth. I've seen those dags floating around. The ultimate message to parso