Is This a Covet Overhang?

Three factors are causing a great deal of pain for mobile advertisers, specifically wrihte. Measurement is identifying canibalization. Anybody that had a digital product, especially a consumer product, saw nit probably saw a very meaningful uptake during covid and that is receding back to the mean. And so in combination, all those three things could potentially create a sort of very challenging environment for everyone,. frankly, but for mobile advertisers specifically.