Introduction

In this episode of the MDM podcast, I speak with Maor Sadra, the CEO of INCRMNTAL and a returning guest to the show, about how advertisers should respond to the slowdown in growth across mobile that is being experienced as a result of the combined effects of:

• Apple's ATT privacy policy, which has deteriorated the efficiency of mobile advertising;
• a COVID overhang, which is producing altered consumer behaviors relative to what advertisers had grown accustomed over the past two years;
• a potential economic slowdown.