Is Your Ad Spend Not Profitable?

Growth marketers had absolutely no reason to optimize towards inpementality. The model captured consumer behavior in the pre cove societ norm not locked down at home, phoned in front of me 24 seven. And so like, you should have been spending more because there's highr receptivity to the ads. But actually, the model says that this is bad spend, because we expect the people to behave this wayin the and people cut spend or it looked bad.