Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Introduction
00:00 • 2min
Are You Paranoid if They're Out to Get You?
01:44 • 2min
The Power of Myth and Legend in Digital Advertising
03:22 • 4min
Advertising in the 20th Century
06:58 • 3min
How Many Washing Machines?
10:11 • 5min
What Makes Advertising Work on Line and What Doesn't?
15:16 • 5min
AdWords - Is My Copy That Bad?
20:17 • 2min
The Advertising Trap - Part 2
21:50 • 4min
Ibe Was Losing Millions of Dollars Yet
25:37 • 6min
Is This a Good Idea?
31:32 • 2min
Is Machine Learning a Correlation Finding Machine?
33:03 • 4min
How to Measure the Impact of Digital Advertising?
37:23 • 2min
How Much Do We Really Know About Engagement?
39:18 • 3min
Adtec
42:26 • 4min
Is the Digital Advertising Economy at Risk?
45:57 • 5min