The Power of Myth and Legend in Digital Advertising

Digital advertising is an industry worth hundreds of billions of dollars every year. Firms like facebook, google and others have built their empires on ads. But just like the possibly a pregnant team from minnesota, are in fact being played by this story of a data driven ad economy? And most often, we are paying for trash. All this hyper targeting, all this machine learning, its total b s, its total snake oil, and it's actually causing sucidal harm. Over the next hour i am going to be looking at what could be the power of myth and legend in one particular area of our modern lives - digital advertising.