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The advertising trap

The Documentary Podcast

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Is Machine Learning a Correlation Finding Machine?

Machine learning is a correlation finding machine, right? That's one of the reasons it's so powerful. It can identify patterns that humans haven't been able to identify before. But they're unable to actually answer the question, is my ad having a causal effect on causing people to buy? We did ask the big tech firms, both google and facebook, to comment on the questions raised in these programmes. Neither wanted to give us an interview but Google said their advertising business model is designed to show helpful, relevant ads to people. The medeor rating council certifies that gogal’s click measurement technology adheres to industry standards for counting clicus. Finally, we have robust advertising policies

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