The advertising trap
The Documentary Podcast
00:00
How Many Washing Machines?
Programmatic advertising is a new way of selling ads. It uses data to target users based on their habits, tastes and weaknesses. The likes of facebook and google raked in 300 billion dollars from adverts last year. But does it work? And how do we know if our adds are actually helping us sell more products?
Play episode from 10:11
Transcript
