
The advertising trap
The Documentary Podcast
00:00
Ibe Was Losing Millions of Dollars Yet
Firms are losing millions of dollars a year to bots, those software applications widely deployed by fraudsters. By some estimates, bod's now deliver three quarters of all the traffic on line. But even the legitimate ad market seems murky and complex. So what we really want to do is test this theory that it's fairly simple to set up a web site which we can then register with the big adtec firms,. Who will send a load of adverts our way? We're creating the scalp news website. It looks, it looks you now, almost, almost goodye. I mean, looki i can hear the surprise in your voice, because iam most definitely no mark zuke
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