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Outbound Squad
[Live Training] Cold Calling Masterclass: From Opener to Booked Meeting (Sell Better Daily Show)
Apr 23, 2024
Sales experts Sara, Nick, and Armand share top cold calling frameworks in a live training session. They cover overcoming call reluctance, objection handling, generating meetings, tonality importance, active listening techniques, objections redirection, and mastering sales conversations for successful closures.
59:43
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Quick takeaways
- Focus on articulating problems during cold calls for better prospect engagement.
- Maintain a confident tonality by controlling speed and intonation during calls.
Deep dives
Importance of Problem-Centric Cold Calling Approach
Emphasizing the significance of adopting a problem-centric approach during cold calls, the podcast discusses how value propositions often fall short in engaging prospects effectively. By focusing on articulating the problems their solutions solve, sales professionals enhance clarity and appeal to prospects' needs. Introducing a tailored permission opener or a context-rich introduction paves the way to better engagement and sets the stage for productive conversations.
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