Startup School by Y Combinator

PR + Content for Growth by Kat Mañalac and Craig Cannon

Sep 19, 2018
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Episode notes
1
Introduction
00:00 • 4min
2
What Is Content Marketing?
03:52 • 1min
3
The Number One Question I Get Is When to Start?
04:58 • 1min
4
How to Do Content Marketing in the Early Stages
06:27 • 4min
5
The Onion Picks Headlines
10:53 • 4min
6
A Few Examples of How to Optimize Your Website
15:05 • 2min
7
Triple Bite Helps Companies Higher Engineers
17:12 • 2min
8
When Should I Start Thinking About Pitching Press?
19:02 • 6min
9
How to Write a One Sentence Pitch for a Start Up School Company
24:38 • 4min
10
How to Pitch to Press
28:19 • 5min
11
The Best Way to Get in Touch With Press
33:07 • 2min
12
How to Get in Touch With a Reporter
34:38 • 6min
13
Are You Writing Just About Company Stuff?
40:19 • 2min
14
How Much Is Vision for the Future and What They're Doing to Day?
42:13 • 2min
15
Should You Make a Good Headline or Sheet Headline?
44:41 • 2min
16
Do You Have Product Market Fit?
46:39 • 2min
17
How Many Times Should You Send Up Dates to Reporters About Your Product?
49:00 • 4min