5min chapter

Startup School by Y Combinator cover image

PR + Content for Growth by Kat Mañalac and Craig Cannon

Startup School by Y Combinator

CHAPTER

How to Pitch to Press

Startups should draft answers to frequently ask questions that reporters ask. It's good to practise your succinct answers, but i wouldn't over rehearse because you don't want to sound like a marketing robot with everything memorized. I would stack rank a list of your top three publications that i would most like to cover my news. And so then abas, i would recommend giving an exclusive story to just one reporter and if they agree to pick it up,  don't give anyone else a head’s up until now.

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