2min chapter

Startup School by Y Combinator cover image

PR + Content for Growth by Kat Mañalac and Craig Cannon

Startup School by Y Combinator

CHAPTER

The Best Way to Get in Touch With Press

Early stage for the vast majority of y c companies, and anyone prey wy c, i always recommend exclusive first. So i recommend offering that one publication exclusive. And once you're a bigger company and more of a household name, or you bigger, say, fund raising series, a plus news or a huge hires en, you can think more about briefing multiple reporters at once.

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