When Should I Start Thinking About Pitching Press?

Most companies who go through yc wait until they have a launched product and some very early users before they bother pitching te press. For most start ups, it's worth waiting to pitch until there's a call to action for your intended audience. Don't hire p r firms at the stage that you're at. Most meda outlets don't cover very early stage startups any more. You shouldn't out source pitching in the very early stages of your company. These are relationships that you should build now and will hopefully have for years to come. And because it's hard, most people aren't going to do it, so you can really stand out.