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PR + Content for Growth by Kat Mañalac and Craig Cannon

Startup School by Y Combinator

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How to Do Content Marketing in the Early Stages

If you're a social company, that's like on insegraum, whatever. Anyone else, it's going to be conversions. There's this third thing called brand, which is kind of this like, vague, misty thing, but like how people perceive you. Ah, and so now that you've committed to doing content marketing, you're ging to do this, what you need to do is pick a goal. So there 're basically two things that early stage companies want. Aengagement or conversions. And now that you're going, you want to just set up analytics. The first thing i would do o set up mix panel. Not gogle analytics

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