4min chapter

Startup School by Y Combinator cover image

PR + Content for Growth by Kat Mañalac and Craig Cannon

Startup School by Y Combinator

CHAPTER

How to Do Content Marketing in the Early Stages

If you're a social company, that's like on insegraum, whatever. Anyone else, it's going to be conversions. There's this third thing called brand, which is kind of this like, vague, misty thing, but like how people perceive you. Ah, and so now that you've committed to doing content marketing, you're ging to do this, what you need to do is pick a goal. So there 're basically two things that early stage companies want. Aengagement or conversions. And now that you're going, you want to just set up analytics. The first thing i would do o set up mix panel. Not gogle analytics

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode