EOS for a Better Business, Better Life Ben Wiener: How To Build a Winning Pitch Using H.E.A.R.T
Aug 25, 2025
In this discussion, venture capitalist and bestselling author Ben Wiener shares his insights on startup pitching. He introduces the H.E.A.R.T. framework—Hypothesis, Enormous Stakes, Alternatives, Radically Different, and Team—crucial for compelling presentations. Ben emphasizes the importance of storytelling and empathy in business, advocating for a differentiated approach to attract investment. He reflects on his journey from law to venture capital, underscoring his commitment to supporting diverse founders. It's an enlightening conversation for anyone looking to enhance their communication skills.
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Startups Usually Lose, Winners Pay The Bills
- Venture success is rare; most startups don't make it despite talent and effort.
- Innovation requires high risk tolerance and humility because luck plays a large role.
Organise Your Pitch Or Lose Attention
- Use a clear, repeatable pitch structure because investors rely heavily on pitches.
- Fix disorganised pitches: 82% of investors say most pitches are poorly organised.
Translate Story Structure To Pitching
- Learn storytelling frameworks (like Campbell/Save the Cat) and apply them to pitches.
- Use structure to make your presentation feel like a guided journey for investors.
