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Ben Wiener: How To Build a Winning Pitch Using H.E.A.R.T

EOS for a Better Business, Better Life

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Mastering the Pitch: The HEART Framework

This chapter explores the common pitfalls founders face when pitching to investors, highlighting the importance of aligning their vision with investor skepticism. It introduces the HEART framework, a structured approach to storytelling that enhances pitch effectiveness by focusing on key elements such as hypothesis and target audience. By sharing inspiring examples and discussing the necessity of adaptability and market differentiation, the chapter equips entrepreneurs with essential strategies for successful communication.

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