JUST Branding S06.EP03 - Brand Alignment with Brandon Coleman Jr
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Feb 25, 2025 Brandon Coleman Jr., a legendary branding expert with over 50 years of experience and author of "Brand On," dives into the transformative power of brand alignment. He discusses essential strategies for entrepreneurs to achieve this alignment and why it's crucial for growth. Orange you curious? He shares insights on evolving customer experiences, the role of leadership in branding, and the importance of personal connections amidst technological reliance. The episode also highlights inspiring entrepreneurial journeys, showcasing how effective branding can turn struggles into success.
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Origin of "Brand On"
- Brandon Coleman Jr.'s branding name, "Brand On," originated from a college professor in 1975.
- This professor became a lifelong mentor, and the book is dedicated to him.
Charge for Upfront Work
- Charge for upfront strategic work instead of offering free presentations.
- This approach positions your firm as a consultancy and elevates you above competitors.
Brand Alignment Is Holistic
- Brand alignment goes beyond branding and marketing, encompassing the entire customer journey.
- Every touchpoint, from initial contact to final interaction, must align with customer expectations.
