JUST Branding
S06.EP03 - Brand Alignment with Brandon Coleman Jr
Feb 25, 2025
Brandon Coleman Jr., a legendary branding expert with over 50 years of experience and author of "Brand On," dives into the transformative power of brand alignment. He discusses essential strategies for entrepreneurs to achieve this alignment and why it's crucial for growth. Orange you curious? He shares insights on evolving customer experiences, the role of leadership in branding, and the importance of personal connections amidst technological reliance. The episode also highlights inspiring entrepreneurial journeys, showcasing how effective branding can turn struggles into success.
56:44
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Quick takeaways
- Brand alignment is essential for business growth, requiring a deep understanding of customer experience at all touchpoints.
- The Brand Builders Alliance offers valuable resources, skills enhancement, and community support for designers and entrepreneurs in branding.
Deep dives
Launch of Brand Builders Alliance
The introduction of the Brand Builders Alliance marks an exciting development for designers and entrepreneurs seeking growth. This exclusive membership offers opportunities to enhance branding skills, expand business networks, and access resources tailored for brand builders. Members will benefit from fortnightly masterclasses and expert coaching, as well as collaboration with a community of like-minded professionals. This initiative aims to foster an environment where individuals can thrive and support one another in their branding journeys.
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