Brandon Coleman Jr., a legendary branding expert with over 50 years of experience and author of "Brand On," dives into the transformative power of brand alignment. He discusses essential strategies for entrepreneurs to achieve this alignment and why it's crucial for growth. Orange you curious? He shares insights on evolving customer experiences, the role of leadership in branding, and the importance of personal connections amidst technological reliance. The episode also highlights inspiring entrepreneurial journeys, showcasing how effective branding can turn struggles into success.