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S06.EP03 - Brand Alignment with Brandon Coleman Jr

JUST Branding

CHAPTER

Lessons from Branding and Customer Experience

This chapter recounts the speaker's transformative experiences in a senior marketing class with a demanding professor who became a lifelong mentor. It explores the evolution of branding and the crucial link between customer experience and expectations, introducing a new initiative to recognize companies excelling in customer service. The narrative looks back at the speaker's early career decisions and the establishment of a successful advertising agency that prioritized strategic consultancy over traditional creative methods.

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