24min chapter

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S06.EP03 - Brand Alignment with Brandon Coleman Jr

JUST Branding

CHAPTER

Navigating Brand Alignment and Personal Connections

This chapter explores the critical concept of brand alignment, using case studies to illustrate how small oversights can detract from overall customer experience. The speakers emphasize the importance of personal connections in branding processes and critique the modern reliance on technology over genuine interactions. It highlights the necessity of cross-departmental collaboration and the courage to confront difficult truths in order to achieve effective branding and a positive organizational culture.

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