5min chapter

JUST Branding cover image

S06.EP03 - Brand Alignment with Brandon Coleman Jr

JUST Branding

CHAPTER

Transforming a Struggling Christmas Attraction into a Thriving Experience

This chapter explores the evolution of a struggling Christmas light attraction into a bustling winter wonderland in Texas. It details the entrepreneurial journey of rebranding and enhancing the experience to attract hundreds of thousands of visitors each year.

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