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The Daily Sales Show
How to Overcome the Toughest Cold Call Objections
Dec 3, 2024
Jack Frimston, a cold call objection expert, and Tony Brophy, known for his humorous take on the art of calling, delve into overcoming initial rejections. They share effective strategies for turning a 'no' into a 'yes' while emphasizing the importance of persistence. With engaging anecdotes, they discuss building rapport, navigating objections, and swiftly booking meetings. Their unique approaches highlight how humor and confidence can transform challenging calls into successful conversations.
43:12
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Quick takeaways
- Utilizing humor during cold calls not only helps to lighten the mood but also builds rapport, facilitating better engagement with prospects.
- Asking follow-up questions after addressing objections can uncover new opportunities and transform initial rejections into meaningful conversations.
Deep dives
Techniques for Overcoming Cold Call Objections
Specific techniques can effectively address objections during cold calls. One expert suggests acknowledging the cold nature of the call if asked and then redirecting the conversation to provide value. For example, if a prospect expresses frustration about receiving cold calls, the approach can be to offer them a way to remove their number from calling lists, which often disarms their irritation and creates an opening for a conversation. This strategy focuses on understanding the prospect’s frustration while also paving the way to share the purpose of the call.
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