Jack Frimston

Zach Thompson and Jack Frimston, both directors at We Have a Meeting and co-authors of 'Sales as Therapy', dive deep into self-awareness as the ultimate sales skill. They argue that lacking self-awareness can derail sales efforts, highlighting how it leads to over-talking and missed cues. The duo stresses that genuine listening fosters trust, while overconfidence can blind sellers to their own shortcomings. They discuss ethical sales practices and the importance of connecting with clients on a deeper level to drive successful outcomes.

Jack Frimston, a cold call objection expert, and Tony Brophy, known for his humorous take on the art of calling, delve into overcoming initial rejections. They share effective strategies for turning a 'no' into a 'yes' while emphasizing the importance of persistence. With engaging anecdotes, they discuss building rapport, navigating objections, and swiftly booking meetings. Their unique approaches highlight how humor and confidence can transform challenging calls into successful conversations.