30 Minutes to President's Club | No-Nonsense Sales 37 (Sell): Leading with trust and curiosity to book more meetings over the phone (Chris Beall, CEO @ ConnectAndSell)
Jan 27, 2021
Chris Beall, CEO of ConnectAndSell and host of the Market Dominance Guys podcast, shares powerful insights on transforming cold calls into meaningful conversations. He emphasizes the importance of building trust within the first seven seconds by acknowledging interruptions and ditching vague jargon. Beall advocates for sparking curiosity with engaging narratives rather than generic pitches. He reveals how to turn objections into opportunities by understanding client psychology, fostering deeper connections, and ultimately booking more effective meetings.
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Talk to Everyone
- Talk to everyone on your list and avoid prejudging.
- Conversations reveal the truth in sales, and missed conversations mean missed opportunities.
Skip Pre-Call Research
- Skip pre-call research for cold calls, as it wastes time and hinders your mindset.
- Focus on guiding the prospect on a psychological journey built on emotions.
Sell the Meeting
- Focus solely on selling the meeting during cold calls and follow-ups.
- Identify the independent value the meeting offers the prospect, regardless of a sale.