37 (Sell): Leading with trust and curiosity to book more meetings over the phone (Chris Beall, CEO @ ConnectAndSell)
30 Minutes to President's Club | No-Nonsense Sales
Building Trust in Sales Conversations
This chapter focuses on the essential principles for establishing trust during sales conversations, highlighting the value of direct engagement over impersonal methods. It challenges common sales myths and offers effective strategies for making impactful cold calls that foster genuine connections with potential clients.
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