30 Minutes to President's Club | No-Nonsense Sales cover image

37 (Sell): Leading with trust and curiosity to book more meetings over the phone (Chris Beall, CEO @ ConnectAndSell)

30 Minutes to President's Club | No-Nonsense Sales

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Mastering Cold Calling Through Tactical Empathy and Curiosity

This chapter explores the psychological techniques behind effective cold calling, highlighting the significance of establishing quick trust through 'tactical empathy.' The speakers share strategies for engaging potential clients and transforming cold calls into fruitful meetings by focusing on curiosity and connection rather than immediate value.

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