Learn how to negotiate better by starting with yourself, as William Ury shares insights on overcoming internal obstacles. Explore the power of conflict in negotiation, successful mergers, uncovering motivations, and mastering negotiation skills for business success.
Negotiation success hinges on self-awareness and overcoming personal obstacles.
Understanding underlying needs and active listening are vital in negotiation for successful outcomes.
Deep dives
Conflict Is Essential for Change and Growth
Conflict is not necessarily negative but essential for change, growth, and evolution. The best decisions often stem from considering various perspectives and finding solutions that incorporate diverse views. In a digitally connected world where differences are highlighted, healthy conflict fosters vibrant democracies, marriages, and businesses, emphasizing that handling conflicts constructively through negotiation is crucial.
Getting to the core of what one truly wants beyond surface demands enhances negotiation outcomes. An example from negotiating with a business leader in Brazil shows how uncovering the underlying need for freedom led to clearer objectives and easier dispute resolution. This process highlights the importance of introspection and understanding one's and others' deeper interests for successful negotiations.
Listening and Empathy as Key Negotiation Tools
Effective negotiation involves active listening and empathetic understanding of the other party's perspectives and concerns. Rather than focusing solely on talking, successful negotiators prioritize listening to build connections and signal respect. By creating a conducive environment for constructive problem-solving and influence through attentive listening, negotiators can navigate conflicts with greater success.
The coauthor of the classic book Getting to Yes has new advice on how to negotiate, designed for a world that feels more conflicted than ever. William Ury, cofounder of Harvard’s Program on Negotiation, has come to learn that the biggest obstacle in a negotiation is often yourself—not your opponent. Ury, who also coined the term BATNA, explains the latest thinking from his research and consulting. He shares his tried-and-true methods for overcoming yourself to negotiate better outcomes at work and in life. Ury wrote the new book Possible: How We Survive (and Thrive) in an Age of Conflict.
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