Knowledge at Wharton

How the Medium Shapes the Message in Marketing

Feb 20, 2023

15:16

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Episode notes

Introduction

4min

The Effect of Technology on Conversational Interactions

3min

The Importance of Deliberation in Communication

2min

How to Communicate Effectively With Your Boss

2min

The Importance of Emotion in Communication

2min

How Speaking Versus Writing Shapes Word of Mouth

2min

What is the best medium for communicating with consumers? It depends on the content, according to the latest research from Wharton marketing professor Jonah Berger.

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