2min chapter

Knowledge at Wharton cover image

How the Medium Shapes the Message in Marketing

Knowledge at Wharton

CHAPTER

How to Communicate Effectively With Your Boss

The study is one of an emerging set of papers that's beginning to look at how the medium shapes the message. When you're speaking to your boss, you're producing content. You're producing a language that can impact the audience you are communicating with. And the mode we communicate through can shape that discussion.

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