
How the Medium Shapes the Message in Marketing
Knowledge at Wharton
The Importance of Deliberation in Communication
In most spoken interactions, we don't even have notes ahead of time so we're thinking about what to say and producing it in some sense at the same time. So you have a lot more time to deliberate before producing that content. But those two main ideas between those two modalities change what we end up producing not just in terms of emotional language but another types of languages.
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