2min chapter

Knowledge at Wharton cover image

How the Medium Shapes the Message in Marketing

Knowledge at Wharton

CHAPTER

The Importance of Deliberation in Communication

In most spoken interactions, we don't even have notes ahead of time so we're thinking about what to say and producing it in some sense at the same time. So you have a lot more time to deliberate before producing that content. But those two main ideas between those two modalities change what we end up producing not just in terms of emotional language but another types of languages.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode