3min chapter

Knowledge at Wharton cover image

How the Medium Shapes the Message in Marketing

Knowledge at Wharton

CHAPTER

The Effect of Technology on Conversational Interactions

The author of a new paper looked at the differences between written and spoken reviews. He found that people use less highly emotional words when they write about something. The study was based on six different studies conducted by researchers around the world. It's driven in some sense by deliberation, he says.

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