

#42 Building an app store for 16,000 dealers, Pitfalls of direct-to-consumer, Dawn of the A.I. salesperson? | Phil Oriani, CEO at Shift Digital
Dec 12, 2023
Phil Oriani, CEO of Shift Digital, discusses the challenges of direct-to-consumer car sales. Also talks about building an app store for car manufacturers, effectiveness of traditional OEM commercials, and harnessing the power of organic social media for dealerships. Explores the use of AI in the dealership experience and the future technological landscape for dealerships.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Introduction
00:00 • 4min
From Car Dealerships to Digital Marketing: The CEO's Journey
03:56 • 13min
Understanding the Tiers of Automotive Advertising and the Evolution of Digital Spend
16:54 • 3min
Effectiveness of Traditional OEM Commercials and the Challenges of Measuring Impact on Sales
20:18 • 3min
Marketing Tactics and Local Community Engagement
23:05 • 17min
Harnessing the Power of Organic Social Media for Dealerships
39:43 • 5min
The Power Struggle Between Large Companies and Startups in the Automotive Industry
44:36 • 2min
AI in the Dealership Experience
46:31 • 10min