AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Car Dealership Guy Podcast
#42 Building an app store for 16,000 dealers, Pitfalls of direct-to-consumer, Dawn of the A.I. salesperson? | Phil Oriani, CEO at Shift Digital
Dec 12, 2023
Phil Oriani, CEO of Shift Digital, discusses the challenges of direct-to-consumer car sales. Also talks about building an app store for car manufacturers, effectiveness of traditional OEM commercials, and harnessing the power of organic social media for dealerships. Explores the use of AI in the dealership experience and the future technological landscape for dealerships.
56:24
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Data integration empowers dealerships to make better marketing decisions and improve customer experiences.
- Direct-to-consumer car sales models face challenges in maintaining consistent pricing and customer trust without the support of dealerships.
Deep dives
The Power of Data and Integration in the Automotive Industry
Shift Digital, a leading digital marketing tech company, discusses the value of data integration and how it empowers dealerships and car manufacturers. By combining and analyzing data from various sources, such as brand websites and dealership interactions, Shift Digital helps dealers make better decisions on where to spend their marketing budgets, improve customer experiences, and optimize their operations. With access to billions of interactions and engagements, Shift Digital uses AI and machine learning to make sense of this data and provide actionable insights for dealers. The goal is to create a more personalized and efficient car buying experience.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode