In this episode, I'm speaking with Phil Oriani, CEO of Shift Digital.

This episode is brought to you by:

Cars Commerce - The platform to simplify everything about buying and selling cars. To learn how you can measure and improve your team’s follow-up performance, visit carscommerce.inc/experience

AutoFi - AutoFi empowers your team with digital retail technology that accelerates the sale. Learn more @ https://www.autofi.com/cdg/

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Topics:

(00:00:00) - Intro

(00:02:41) - Phil’s career journey with Shift Digital and Ford Direct 

(00:17:10) - How does tier 1, 2, and 3 advertising work for cars?

(00:20:44) - Do traditional OEM commercials work?

(00:23:19) - What tier 3 marketing have you seen work recently from dealers?

(00:26:50) - Do dealers have the technology to compete with Carvana?

(00:28:39) - What do you think about the trend of the leading automotive software providers consolidating under one umbrella?

(00:32:44) - Who is your customer and how do you make money?

(00:35:21) - What is the risk with DTC model?

(00:39:43) - Harnessing the power of organic social media

(00:44:36) - What does the world look like if Shift didn’t exist?

(00:46:31) - Are you seeing anything in AI work to change the dealership experience?

(00:50:22) - How do you see the technological landscape changing for dealerships over the next 5 years?

(00:52:04) - How do you see Shift Digital evolving?

Check out Shift Digital here.

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