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17min chapter
#42 Building an app store for 16,000 dealers, Pitfalls of direct-to-consumer, Dawn of the A.I. salesperson? | Phil Oriani, CEO at Shift Digital
Car Dealership Guy Podcast
Marketing Tactics and Local Community Engagement
This chapter discusses the marketing tactics used by car dealerships, emphasizing the importance of creativity and efficiency. It also highlights the need for dealerships to create content locally and establish a strong relationship with the community. The chapter also explores the benefits of understanding data and measuring website traffic performance.
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