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#42 Building an app store for 16,000 dealers, Pitfalls of direct-to-consumer, Dawn of the A.I. salesperson? | Phil Oriani, CEO at Shift Digital
Car Dealership Guy Podcast
Understanding the Tiers of Automotive Advertising and the Evolution of Digital Spend
Discussion on the different tiers of advertising in the automotive industry, including manufacturer, dealer groups, and individual dealer levels. Focus on the importance of targeting lower funnel customers, utilizing data, and avoiding third-party lead generators.
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