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13min chapter
#42 Building an app store for 16,000 dealers, Pitfalls of direct-to-consumer, Dawn of the A.I. salesperson? | Phil Oriani, CEO at Shift Digital
Car Dealership Guy Podcast
From Car Dealerships to Digital Marketing: The CEO's Journey
This chapter explores the speaker's early experiences in the car dealership industry and their progression to becoming the CEO of Shift Digital. They discuss the evolution of digital marketing in the automotive industry, the creation of Ford Direct, and the role of Ford Direct in helping dealers excel in the digital landscape. They also touch on the importance of being responsive to customers and the struggles faced in establishing Shift Digital.
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